Building software South Africa actually needs.
Ledra is the software brand of Dear Ziva (Pty) Ltd, a Johannesburg company. We build focused, practical software products for South African businesses and professionals — designed around local compliance requirements, local workflows, and local pricing.
Our mission
Too much business software is built for the US or UK market and sold into South Africa as an afterthought. Local businesses end up paying for features they don't need, missing features they do need, and building workarounds for basic local compliance requirements. Ledra exists to fix that. We build SaaS products that are South African by design — not by adaptation. Each product targets a specific industry, solves a specific operational problem, and is priced for the South African market.
Ledra products are developed and operated by Dear Ziva (Pty) Ltd, a registered South African company.
Products: Ledra Pulse, Ledra Club, Ledra Local, Ledra Books (coming soon).
Founded
2025
Registered in
South Africa
Based in
Johannesburg
Our values
Focused
We build narrow, deep products — not broad, shallow platforms.
Local-first
Every product starts with South African requirements, not international ones.
Trustworthy
We take data responsibility, POPIA obligations and client confidentiality seriously.
Ledra is a product of Dear Ziva (Pty) Ltd, a company registered in South Africa.
Registration number: 2020/159115/07
Johannesburg, Gauteng, South Africa